Hassan is also one of the founding members of the PFDC and the recipient of multiple ‘Designer of the Year’ awards, including the Ahlan Fashion and Lifestyle awards, the Lux Style Award, the Most Stylish Fashion Icon at the MTV Style Awards and Style Guru of the Year by Indus Style Awards. One of I.Q Magazine’s Top 20 Fashion Icons of the World and amongst Ahlan’s Hot 100 people, 2019 marks HSY’s 25 years in the fashion industry.
HSY is the largest & most respected designer-wear brand in Pakistan. Since 2000, it has developed a unique style of its own, reflecting the ancient traditions of Eastern craftsmanship in a contemporary manner. Mr. HSY’s understanding of ancient designs and the innovative use of traditional crafts has created a new classicism.
Today the company is renowned for its distinctive use of colors, quality of fabrics, intricate embroideries and a gloriously, rich cultural aesthetic. Since the company was built on patronage of craftspeople, it has made a significant impact in creating employment in underdeveloped areas.
HSY is best known for combining contemporary silhouettes with the traditional techniques of ancient era. The brand’s inspiration is distinctly Pakistani and Middle Eastern peppered with Western influences. Easily recognized as one of the biggest names in fashion in the region, Hassan Sheheryar Yasin is the fashion force behind the label and has been referred to as the ‘New King of Couture’ by Harper’s Bazaar magazine.
