The 3 pillars of the House, Kamiar Rokni, Tia Noon and Rehan Bashir represent the design powerhouses behind the coveted designer label. The trio’s diverse backgrounds are symbolic of an old world charm and traditional heritage, a legacy that shines through the label’s clothing, representing a seamless amalgamation of a combined history and cultural diversity that the three have inherited.

The luxury label’s prêt-à-porter and Haute Couture collections have consistently hit the runways in Karachi, Islamabad and Lahore in Pakistan to critical acclaim, be it at the prestigious PFDC Sunsilk Fashion Weeks in Lahore and Karachi, PFDC L’Oreal Paris Bridal Weeks in Lahore, Fashion Pakistan Week in Karachi, Islamabad Fashion Week or Boutique shows with haute fashion retailers Ensemble and the Brazilian Embassy in Pakistan. In Pakistan, the brand also collaborated with textile giant Bonanza to introduce a line of limited edition voile prints. Internationally, the fashion house has showcased in Paris at the Prêt-à-porter Feminine, Mauritius Fashion Week and at the Paris-Lahore-Karachi show in Paris itself. Further, the label had the much coveted honour of having won an award at Pakistan’s biggest style awards, the Lux Style Awards, in the best Luxury Prêt wear category (2012) and The House was also awarded the first ever Libas Heritage Award at the PFDC Sunsilk Fashion Week for their inspired approach of turning traditional craft into contemporary fashion.